President Claudia Sheinbaum might be considering the possibility of replicating a successful business model for the electric car Olinia. This model stands out for offering electric vehicles that are neither bicycles nor motorcycles, but are distributed on Paseo de la Reforma, as well as in several streets in downtown Mexico City and even on Paseo Montejo in Mérida. These vehicles offer a range of up to 120 kilometers, capacity for two people, and are marketed starting at 9,000 pesos with financing options.
Evobike, a company similar to the one mentioned, has expanded its operations by opening branches in different places such as Ecatepec, State of Mexico. It also highlights the opening of another branch in October by Luisito Comunica, a prominent figure on social media. Evobike stands out for its marketing strategy based on the influence and popularity of known individuals, avoiding spending on traditional advertising.
In contrast to large automotive companies that still rely on outdated operational models, companies like Evobike and DeepSeek are innovating in the market by implementing more agile and efficient development and production processes. Olinia, the electric car project that the government of Claudia Sheinbaum seeks to carry out, seems to be inspired by these successful examples in the automotive sector.
When speaking with people close to the Olinia team, the intention to break with the tradition that automotive development must take several years is highlighted, proposing a more agile approach tailored to the current market needs. The presence of influencers in the promotion of these new brands, as is the case with Evobike, demonstrates a change in the way the target audience is reached, prioritizing effectiveness and impact over conventional marketing strategies.
Evobike, a Mexican company that assembles electric motorcycles, has managed to stand out in the national market and has captured the attention of people like Luisito Comunica. Its focus on the simplicity of the business model and the use of agile development and production processes are aspects that could serve as inspiration for projects like Olinia.
Similarities can be observed in the entrepreneurial spirit of companies like DeepSeek and Evobike, which have managed to break into the market with relatively modest budgets but with innovative and effective proposals. The speed and efficiency in processes, as well as adaptation to the changing needs of consumers, are key elements that have allowed these companies to succeed in the automotive sector.
In summary, the adoption of business models based on agility, innovation, and the influence of prominent digital personalities could be a path to follow for the development of projects like Olinia in the automotive market. The combination of technology, operational efficiency, and effective marketing strategies are fundamental aspects to consider to achieve success in a highly competitive and constantly evolving sector.
